About Solent SEO

SEO for construction and home improvement businesses.

Hi, I’m Misitia—the founder of Solent SEO. I help local businesses turn better search visibility into qualified enquiries.

Experience7+

years working across SEO, content strategy and lead generation.

Experience built in competitive search.

For over seven years, I’ve worked as an SEO specialist, helping businesses improve their visibility online and generate more enquiries through search engines.

Much of my career has been spent in highly competitive industries where generating leads is essential to business growth. During that time, I’ve helped websites attract thousands of visitors every month by improving their search visibility, content strategy and website structure.

Today, I’m bringing that experience to an industry I’m genuinely passionate about: construction and home improvement.

Why construction?

Construction and home improvement businesses face many of the same challenges I’ve spent years solving. Many rely heavily on referrals and word of mouth. That is a fantastic foundation, but it can make it difficult to create a predictable flow of new enquiries.

Meanwhile, homeowners increasingly turn to Google before making decisions about house extensions, kitchen renovations, bathroom installations, loft conversions, solar panels, EV chargers and other home improvements.

The businesses visible when those searches happen are often the ones that win the enquiry.

Why Solent SEO?

Many agencies offer the same generic approach regardless of the industry. I focus specifically on builders, kitchen fitters, bathroom installers, electricians, plumbers, renovation companies and other property improvement specialists.

That focus makes it easier to understand the commercial challenge, the searches customers make and the kind of proof that builds trust.

You can see that approach in the CV Kitchens and Bathrooms case study, which explains how I planned and built a home-improvement website from scratch and what the resulting foundation includes. The construction SEO service shows how that evidence-led approach scales to contractors and regional construction firms.

My approach

SEO does not need to be complicated. My work centres on useful improvements that can generate real enquiries:

Local SEO
Google Business Profile optimisation
Service page optimisation
Location pages
Content strategy
Internal linking
Technical SEO audits
Lead tracking

No jargon. No unnecessary reports. Just clear recommendations designed to help your business get found by the right people.

Start a conversation

Let’s talk about where your next enquiries could come from.

Tell me a little about your business and what you would like to improve. I’ll come back to you with a clear next step.